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Backus receives 12 communications awards

NORWICH – Backus Hospital has received 12 awards from the New England Society for Healthcare Communications. The recognition includes four first-place awards, including two for hospital’s 2006 Annual Report.

“Backus Hospital has a great story to tell, and it’s gratifying to receive this recognition for telling it effectively,” said Thomas P. Pipicelli, President and Chief Executive Officer.

The public relations and marketing awards, called Lamplighters, recognize nearly every form of communication we provide, said Keith Fontaine, Vice President, Corporate Communications.

“Judges for the awards cited Backus for everything from press releases to electronic newsletters, ads to photographs, magazines to speeches, events for our staff and for our community,” he said. “It takes a variety of approaches to share the hospital’s message, and we’re always looking for new and effective ways to communicate.”

Backus competed against large and small New England hospitals and centers, including Boston Children’s, the Dana-Farber Cancer Institute, and Brigham and Women’s, among others.  Here is a list of the awards:

First Place

• Excellence in Writing: Annual Report
• Publication Design: Annual Report
• Employee Recognition: “Thank You, Team Backus campaign”
• Electronic Marketing: HealthE*Connections e-newsletter

Awards of Excellence

• Media Relations: Healthy Living column in the Norwich Bulletin
• Color Photography: Choose Wisely, Choose Backus ads
• Color Photography: BackusCare testimonial ads
• External Periodical: Healthy Connections monthly magazine, inserted in The Day and Norwich Bulletin
• Speechwriting: Founders’ Ball speech
• News Release: Year-end results
• Advertising / Total Campaign: BackusCare
• Specialty Events: Public Relations and Marketing support for Cancer Survivors Day