Backus receives 13 communications awards
PrintBackus Hospital’s Communications Department received 13 awards at the New England Society for Health Care Communications' Lamplighter Awards ceremony Tuesday, which recognizes the best healthcare communications in New England.
The number of awards is the most ever for Backus and the second most of any hospital in New England this year, behind only Lifespan, a group of hospitals in Rhode Island.
The hospital received one gold, six silver and six awards of excellence:
- Gold: New/Social Media. Facebook, Twitter, website and other Backus social media efforts.
- Silver: Community Relations/Outreach/Advocacy. H1N1 collaboration between Backus and community partners.
- Silver: Crisis Communications. “Save LIFE STAR” campaign.
- Silver: Electronic Marketing. HealthE*Connections e-newsletter.
- Silver: Excellence in Writing. Backus annual meeting speeches.
- Silver: Internal Communications Project. Digital Dialog blog.
- Silver: Media Relations. Healthy Living and Healthy Sports columns, blogs and podcasts
- Award of Excellence: Internal Periodicals. HospiTell employee newsletter.
- Award of Excellence: Annual Report. Continuum, Backus Hospital’s online annual report
- Award of Excellence: Audio Visual Presentation. “24: A Day in the Life of Your Community Hospital.”
- Award of Excellence: Photography. Ringside physician audio slide show.
- Award of Excellence: Physician Relations. Progress Notes
- Award of Excellence: Direct Mail. “The Prescription is Prevention” Annual Appeal