BACKUS 2012 ANNUAL APPEAL
Making
CONNECTIONS
to better the health of our community
Community wellness improves because of connections.
- Between patients and providers
- With community programs and participants
- Among those who can help and those in need.
At Backus, we value the transformative power
of connections at every level. We
have seen, and shared, the value
of outreach. And we are eager to
do more … because our community
needs and deserves it.
That is why we are investing
in a focused initiative to improve
access to care in eastern
Connecticut. The Backus 2012 Annual Appeal will
support the Community Connections Campaign.
We urge you to learn more — and to do your
part if you are able. Your gift to Backus will connect
to better health for our entire community.
This Connections initiative has three links.
‘Connect’ with Backus
- Donate to the 2012 Annual Appeal online by clicking on backushospital.org/support, or by contacting Director of Development Genevieve Schies at 860-823-6331, gschies@wwbh.org or by mailing donations to the Office of Philanthropy and Development, 326 Washington St., Norwich, CT 06360
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1
MyHealthDirect ► Connecting patients with a medical home
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Through the generous support of The Edward and Mary Lord Foundation, in 2011 Backus implemented
MyHealthDirect — which links patients to healthcare providers at the most appropriate
level of care. Through this year’s community appeal, based on a matching challenge by the Lord
Foundation, Backus will be able to continue supporting MyHealthDirect.
With this service, Backus supplies the missing connection between care providers, community partners, managed care organizations, and Medicaid agencies — linking residents with the right health professionals, who are able to provide the right care at the right time and location.
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2
Connecting communities with care
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Backus Community CareVan
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For the past decade, Backus has provided outreach and community education throughout eastern
Connecticut on its 40-foot Mobile Health Resource Center. This health center on wheels has
logged tens of thousands of miles at health fairs, community events, schools and senior centers —
providing needed health screenings and information. The van, a generous gift of the Harold Ross
Institute for Preventative Care, continues to be a welcome sight, providing access to care, in the
community.
With your help, we will expand our mobile health fleet with a smaller, more convenient Community CareVan. This medically equipped and professionally staffed van will extend and expand the reach of our hospital and health services — providing access, flexibility and comfort to patients where it really matters … where they live, go to school or gather.
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3
Targeted Care ►
Connecting resources to the areas of greatest need
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There is no shortage of need in our region — the sputtering economy has worsened already troubling
conditions. We know that combining forces and providing additional support where the need
is greatest can yield the best — and longest-lasting — results.
In early 2012, Backus will participate in field-testing software now being developed by the Connecticut Hospital Association. Using local, state and federal data, this ChimeMaps software will allow us to collect, analyze, and pinpoint the health needs of specific areas in our community. This methodology has received wide acclaim from national healthcare experts.
Backus plans to use this data to target medical care and preventative interventions to particular areas and individuals.